Blog postsīloggers may also mention your brand or product in one of their blog posts. Repost if you’re on X (Twitter), or take a screenshot and share it as a graphic on a platform like Instagram. Sometimes, even a simple positive mention of your brand can be great content to reshare. Share that video-or the snippet mentioning your brand-to showcase what they have to say about your product. In fact, many YouTubers will share “product hauls” of items they bought recently, featuring several brands in a single video. Social media and YouTube videos can also be great forms of UGC. Using a hashtag to help collect these makes it easy to find and reshare them on your own platforms. This typically looks like an image of a customer using your product or sharing their results from your product. Photos, of course, are one of the most common types of UGC. Brands can even turn testimonials into little graphics they can share on their social media accounts. Positive ratings and reviews can be shared across your website and social media as social proof. This is the most authentic type, and what you’re hoping to see from your customers. Organic UGC is content that your real-life customers share of their own accord. However, there are two main overarching types: organic UGC and paid UGC. User-generated content is becoming an important part of many marketing strategies, and it comes in many styles and formats to help you find the right fit for your brand. Source: thedaydesigner on Instagram Types of user-generated content Here’s an example of UGC created by a customer and then reshared on planner Day Designer’s Instagram: UGC comes in many forms, including images, videos, product reviews, a testimonial, or even a podcast. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by social media users and published on social media or other channels. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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